01
What We Offer
CDP Assessment
We assist clients by conducting a thorough technical and operational analysis of their current CDP solution. Our approach involves close collaboration with your marketing teams, IT department, or external vendors to ensure that every aspect of your marketing stack is carefully evaluated.
How We Assist Clients
1. Comprehensive Evaluation:
We begin by understanding your business goals and how your current CDP supports them. This includes an in-depth review of the platform’s configuration, architecture, and how it integrates with other tools in your marketing stack.
2. Collaborative Process:
Our team works closely with your internal teams and vendors to gather insights and identify areas that may be underperforming. We make sure to align with both technical and operational perspectives to ensure a holistic evaluation.
3. Detailed Analysis:
We analyze key components like project and automation configurations, data sources, and the fitness of your data model. This helps us determine how well your CDP is performing in real-time and whether it meets the needs of your marketing channels.
4. Identifying Bottlenecks:
We assess campaign execution times and pinpoint any bottlenecks that may be slowing down your processes. Our goal is to streamline your operations to enhance efficiency and effectiveness.
5. Consent Management:
With increasing regulations, managing customer consent is crucial. We review your consent management practices within the CDP to ensure compliance and build trust with your customers.
Benefits We Provide
1. Optimized Performance:
Our detailed recommendations help you optimize your CDP’s performance, ensuring that it is fully aligned with your marketing and business objectives.
2. Increased Efficiency:
By identifying and addressing bottlenecks and inefficiencies, we help you achieve faster campaign execution and better use of your resources.
3. Enhanced Customer
With an optimized data model and real-time capabilities, your CDP will be better equipped to deliver personalized and timely marketing efforts, improving customer engagement.
4. Data-Driven Insights:
Our analysis provides you with actionable insights into your CDP’s strengths and weaknesses, enabling you to make informed decisions on future investments and enhancements.
5. Regulatory Compliance:
By ensuring that your consent management processes are up to date, we help you stay compliant with data privacy regulations, reducing the risk of fines and protecting your brand reputation.
Final Deliverables
At the end of the project, you’ll receive a comprehensive report that covers all aspects of your CDP, including configuration, data sources, real-time capabilities, and more. This report will serve as a roadmap for optimizing your CDP to drive better customer engagement and revenue growth.
Our service not only helps you understand the current state of your CDP but also equips you with the tools and strategies needed to make it a powerful asset in your digital marketing efforts.
02
Vendor Management
At SxNE, our team boasts an average of over 12 years of experience across leading digital agencies, marketing software firms, and independent consulting roles. This extensive background enables us to bring together diverse, cross-functional teams that span Marketing, Strategy, IT, and all relevant solution providers, ensuring seamless collaboration and effective execution.
Client Services: How We Help You Succeed
Clients often turn to SxNE for our ability to manage complex vendor relationships and deliver actionable insights. Here’s how our services can benefit your business:
1. Dedicated Solution Architect:
• What We Offer:
• We provide a dedicated solution architect who works closely with your team to define technical solutions that align with your business objectives. This includes assessing your current infrastructure, identifying gaps, and designing a robust solution that meets your needs.
How It Helps
• By ensuring that your technical solutions are tailored to your business goals, we help you avoid costly misalignments and ensure that your marketing efforts are supported by the right technology.
2. Cross-Vendor Program Management:
What We Offer:
• We take on the role of cross-vendor program management, acting as a central point of coordination across all your vendors. This ensures that all parties are aligned, deadlines are met, and the overall strategy is executed smoothly.
How It Helps
• With a single point of contact overseeing all vendor interactions, you gain clarity and control over your projects. This reduces the risk of miscommunication, project delays, and unexpected issues, allowing you to focus on achieving your business objectives.
3. Insight Analyst:
• What We Offer:
• Our insight analysts specialize in leveraging Business Intelligence (BI) platforms to create actionable reports and insights. Whether you need help defining key metrics or generating detailed reports, our team can deliver the data you need to make informed decisions.
How It Helps
• By providing clear, actionable insights, we help you optimize your marketing campaigns and drive better results. Our reports give you the details you need to manage your campaigns effectively, ensuring that every marketing dollar is spent wisely.
03
AI Solutions
SxNE specializes in implementing AI solutions from Google Cloud and Azure, leveraging advanced technologies to enhance your digital marketing efforts. Here’s a detailed look at the AI services we offer and how they benefit our clients:
1. Machine Learning Solutions
• Segment Generation:
• What We Do: We use machine learning algorithms to analyze customer data and generate segments based on behaviors, preferences, and other key attributes.
• How It Helps: This allows you to create more targeted marketing campaigns, leading to higher engagement rates and improved ROI by addressing the specific needs and interests of different customer groups.
• Data Hygiene:
• What We Do: Our machine learning solutions help clean and standardize your data by identifying and correcting errors, removing duplicates, and filling in missing information.
• How It Helps: Ensuring data accuracy and consistency improves the reliability of your marketing analytics and decision-making, leading to more effective strategies and better customer insights.
• Next Best Offer:
• What We Do: We develop algorithms to analyze customer data and predict the most relevant offers or products for each individual based on their past behavior and preferences.
• How It Helps: This increases the likelihood of conversions and sales by presenting customers with personalized recommendations that match their interests, enhancing their overall experience with your brand.
2. Content Generation
• What We Do: We use AI to generate high-quality content for your emails, website, and other marketing materials. Our algorithms are designed to mimic your company’s tone and style, ensuring consistency in your messaging.
• How It Helps: This saves time and resources by automating content creation while maintaining a cohesive brand voice. It also helps produce engaging and relevant content that resonates with your audience, leading to better engagement and improved marketing results.
3. Analytics Chat
• What We Do: We provide an AI-powered chat solution that uses large language models (LLMs) to quickly answer your questions and provide insights based on your data.
• How It Helps: This tool offers real-time, actionable insights and helps you make informed decisions faster. By providing immediate answers to your queries, it enhances your ability to respond to market changes and optimize your marketing strategies effectively.
Benefits of Our AI Solutions:
• Increased Efficiency: Automating tasks like segment generation and content creation saves time and reduces manual effort, allowing your team to focus on strategic activities.
• Enhanced Accuracy: Machine learning improves the accuracy of data analysis and recommendations, leading to more effective marketing strategies and better decision-making.
• Personalization: AI-driven solutions enable highly personalized marketing approaches, improving customer engagement and boosting conversion rates.
• Cost Savings: By streamlining processes and reducing the need for manual intervention, our AI solutions help lower operational costs and increase your marketing ROI.
• Real-Time Insights: Our analytics chat solution provides quick access to important information, helping you stay agile and responsive to changes in the market.
04
Research and Analysis
Marketing Tech RFP Management involves guiding clients through the process of requesting proposals (RFPs) to find the best solutions for their marketing technology needs. At SxNE, we specialize in managing RFPs for various technologies, including Customer Data Platforms (CDP), loyalty programs, eCommerce solutions, SMS marketing, and other digital marketing technologies.
Our Service
1. Expert Guidance:
• What We Do: We leverage our extensive experience to lead the RFP process from start to finish. Our team collaborates with you to understand your specific requirements and craft a well-defined RFP that addresses your business needs.
• How It Helps: This ensures that your RFP is focused and relevant, attracting vendors who can provide the solutions you are looking for. It also streamlines the vendor selection process, saving you time and effort.
2. Customized RFP Development:
• What We Do: We work closely with your team to develop an RFP that captures all critical aspects of your requirements. This includes defining the technical and functional criteria that are essential for evaluating potential vendors.
• How It Helps: By creating a tailored RFP, we ensure that you receive proposals that are directly aligned with your business goals and technical needs, making it easier to compare and select the right vendor.
3. Vendor Interaction and Evaluation:
• What We Do: With over 10 years of experience in responding to RFPs, our team knows how to ask the right questions to vendors. We handle vendor communications, facilitate the evaluation process, and ensure that all proposals are thoroughly assessed.
• How It Helps: Our expertise in asking the right questions helps you gather detailed and relevant information from vendors without overwhelming them with excessive questions. This leads to clearer and more actionable proposals.
4. Streamlined Process:
• What We Do: We manage the entire RFP process, from drafting and sending out the RFP to collecting responses and assisting with vendor selection.
• How It Helps: This comprehensive management reduces the administrative burden on your team and ensures a smooth and efficient RFP process. You receive well-organized responses and expert recommendations for choosing the best vendor.
Benefits to Clients
1. Focused Solutions:
• Benefit: A well-crafted RFP ensures that you receive proposals that are highly relevant to your needs. This helps in finding solutions that precisely match your business objectives and technical requirements.
2. Efficient Vendor Selection:
• Benefit: By streamlining the RFP process and focusing on critical criteria, you can quickly and efficiently evaluate vendor proposals. This speeds up the selection process and helps you make informed decisions.
3. Reduced Complexity:
• Benefit: Our expertise in managing RFPs and asking the right questions simplifies the evaluation process. You avoid the complexity of dealing with numerous vendors and get clear, actionable insights from their proposals.
4. Time and Cost Savings:
• Benefit: Efficient RFP management reduces the time spent on vendor interactions and evaluation, allowing you to focus on other strategic activities. It also helps you avoid potential costs associated with poor vendor fit and misaligned solutions.
5. Expert Recommendations:
• Benefit: With our extensive experience, we provide valuable recommendations based on a thorough evaluation of vendor proposals. This ensures that you choose the vendor that best meets your needs and offers the best value for your investment.